Finding the perfect mascara can seem like a life long adventure

Especially with all the unrealistic mascara ads we see, they make us think we can all achieve the look of full, long, dark eye lashes if we could just find the right brand! Plus we all have different expectations from our mascara!

Finding the perfect one is a very personal thing – but if you know what you want, it will be much easier!
Start with your natural lashes – are they short, long, full, sparse?
Do you want them to be fuller, longer or both?
How do you want your eyes to look – natural, slightly enhanced or total drama?
What type do you prefer – liquid, cream or cake?
Do you know which color should you choose?
Do you prefer waterproof?
Do you have sensitive eyes?
Do you wear contact lens?
Once you know your basic goals for your eye makeup, it is a little easier to narrow down the choices.